Young people are a recognised key target audience in the current climate, with national strategies such as Change 4 Life looking to reverse obesity trends and Sport England aiming to reduce the post -16 drop off in participation.

Our passion, shared with clients, is to improve young people's ‘capacity to participate', by developing the building blocks for an active lifestyle. While acknowledging national performance indicators and the need to improve standards of teaching and learning, our drivers relate to the extent to which young people are enabled to improve per se, and to participate outside and away from school (not just the length of time spent in PE lessons). For example:

• Sunderland City Council - in 2005, KKP's work developed the City's PE and School Sport Strategy. This had a real focus upon improving physical literacy and improving the channels for young people between schools and community based facilities and clubs.
• Blackpool Council - our latest (2008) strategy sets the vision for a system to produce a greater number of more physically literate, active young people via the right school practices, structures, programmes, staff development and community links. Added to this was a real focus on improving the accessibility of school facilities to the community .
• Somerset County Council - we developed a town specific BSF Strategy to support the County Council's ‘Strategy for Change submission to the DCFS. This incorporated a comprehensive approach to enhancing physical education provision, ensuring effective development pathways and comprehensively accessible facilities for clubs and other agencies catering for young people attending schools in the town.

As a leading authority on school club links, junior club development and market research with young people, we are ideally placed to advise on how local authorities and other sporting agencies can help realise government ambitions in a realistic and measured way.

"As a service, we are keen to lead the way and are not content to follow the crowd. As such we welcomed KKP's forward thinking approach. Its team has challenged current convention and recommended innovative yet practical objectives that we can pick up and run with but that also give us the flexibility to accommodate change, growth and development... Justine Blomeley, PE and School Sport Partnership Manager, Blackpool Council

Download the KKP strategic planning bulletin