Marketing

KKP's specialist marketing team offers expertise in cutting edge online communications, PR and traditional marketing techniques underpinned by an understanding that client focus and CRM is critical to marketing success.

As competitive pressures increase, marketing has never been more highly valued by organisations in both the public and private sector. Our team brings knowledge and experience acquired from both. We have a strong understanding of marketing as a business function and recognise the commercial and social return that can be achieved from carefully planned and presented marketing activity.

KKP's marketing services to clients include:

  • Strategic planning - from developing strategic plans to improve the marketing of services and programmes to advising clients on structure, budgets and reporting systems. Clients we assisted include Leisure in Hyndburn Trust, Tameside Sports Trust and Serco/West Lancashire Leisure.
  • Contract management - support for clients managing specific projects or short term marketing and e-commerce roles. We are currently offering our services to Sport England in relation to Clubmark and Salford Community Leisure Trust, providing commercial and social marketing support.
  • Website and digital technologies - operating and maintaining websites such as sportscotland's help for clubs and Sports Volunteering North West to create dynamic, fully content managed websites and associated digital communications that are search engine optimised and record continuous improvements in site performance.
  • Direct and digital marketing  - developing programmes of regular direct/email/viral communications to targeted contact lists to raise awareness and profile of service areas and implementing online marketing strategies using SEO, PPC, online PR, social media to compliment offline equivalents.
  • Customer relationship management (CRM) - cultivating new working practices to develop relationships with existing and potential prospects leading to a greater understanding of customers and increased income and satisfaction.
  • Communication and PR - Liaising with the media to build brand profile and co-ordinating PR opportunities.

"Excellent service and great to work with, especially accommodating some of our unique requirements." Ian McGregor, Partnership Manager, sportscotland

"I think the website looks really excellent. I really like the DVDs and you've created an overall look and feel that is warm, welcoming, diverse and engaging, which is excellent." Laura Graham, Head of Strategy and Special Projects, Sport England

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