In addition to being the leading market research provider in the youth sport sector, we provide a comprehensive range of services across the research spectrum.

Our excellent portfolio of market research products and services covers:

• Community perceptions of open spaces, playing pitches and/or built facilities.
• Talented and elite athlete perceptions, development and tracking.
• School meals – young people’s views and preferences.
• Facility and service customer satisfaction.
• Mystery visits – taking account of all population segments & types.
• Market segmentation, scale and penetration surveys.
• Perceptions (over time) of organisational value, performance and integrity.

We are widely recognised, in particular, for our innovative census (‘strata’) surveys devised to understand and measure the participation of children and young people in sport, arts and cultural activity.

KKP Strata Survey

Complementing Government data such as ‘Active People’ and the PESSCL school sport surveys’, the Strata Survey is one of the most comprehensive datasets in the UK.

In addition to the proven value of the data itself, it has the added benefit of enabling clients to compare their results with the responses of 200,000 young people across the UK.

There is increasing pressure on organisations such as county sports partnerships, local authorities, local education authorities, children’s and young people’s services and primary care trusts to support Government aims. All face the target to increase participation in sport and active recreation by 1% each year, and more importantly, to demonstrate that such targets are being achieved.

Since 2002, KKP has delivered paper and web-based strata surveys for over 100 clients. It provides evidence on a range of factors, such as:

• Lesson-based, extracurricular and out of school participation in sport and physical activity, arts and cultural activity and dance.
• Activities in which young people are involved on a regular basis, frequency and duration?
• How participation varies - by age, gender, ethnic group, disability, social class, school attended, family, car ownership and where people live?
• How health and lifestyle attributes relate to propensity to participate?
• The main influences that prevent children and adults from taking part?

Our work is used to direct and influence policy, strategies, facilities planning and individual/multi-agency work planning. Our management information is an invaluable tool to:

Measure the impact of individual agency and partnership work undertaken

… the 2004 survey of participation in sport, the arts and creative activities conducted for the North West Development Agency is understood to be the largest such survey in a single region and gathered information on the participation habits and drivers of 11,600 adults and over 56,000 young people. The survey is the NWDA research unit's largest and most successful project in terms of regular access and usage (Rebecca Riley Head of Research, NWDA).

Inform local policy and practices; stretch targets and local area agreements.

… the survey is a vital tool in informing future plans for the partnership, and the data provided is essential in evaluating the success of the work in schools and the community. It also crucially identifies areas for improvement or focus, and fits well with other monitoring and evaluating systems. (Dean Gilmore, PDM, Salford North School Sport Partnership)

Support processes to attract internal and external funding.

…the bank of management information built up by KKP over the past 6 years is now integral to informing Council strategy and policy. It has supported the acquisition of funding for a Community Sport Programme (£150,000) as well as being a contributing factor to Lisburn City Council becoming the first Sports Development Unit in Northern Ireland to achieve Quest Accreditation. (Brendan Courtney, Sports Development Manager, Lisburn City Council)

Establish key performance indicators and evaluate success.

… the survey showed us areas of strength and identified areas for further development. It really helped the Borough to make best use of its resources. (Adrian Ledbury, Director, PRO-ACTIVE North London)

A substantial proportion of our clients conduct strata surveys on a regular basis and are now benefiting from the regular review of impact and trends over time.