Lynne Harrop

BSc (Hons) CIM - Marketing Consultant
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Specialist areas
  • Marketing strategy and planning
  • CRM
  • Website and digital technologies
  • Direct marketing
  • Interim contract management
Expertise

Now in her fifth year with KKP, Lynne is an experienced marketing professional with 18 years experience. Her background includes marketing of large and small businesses from major retail organisations to specialised business to business service providers and she has a solid understanding of marketing as a 'stand-alone' business function and how it contributes to overall corporate aims and objectives.

From marketing planning and strategic direction through brand management, website development, CRM to resource production, Lynne is a ‘mine of information' and expertise, equally at home offering guidance and practical delivery support on marketing and communications for NGBs, companies and trusts and dispensing advice to sports clubs and community facing agencies. She manages company marketing processes and advises and supports a range of our clients in this specialist area and is a recognised expert in Customer Relationship Marketing (CRM).

With her pro-active approach she gets things done, using excellent interpersonal skills to get results. When aligned to her commercial nature and the value she places on information, she creates the recipe for success... right message... right person...right time.

lynne.harrop@kkp.co.uk


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