Liz Dutton

BSc(Hons) - Market Research Consultant
Specialist areas
  • Market Research
  • Analysis of large datasets
  • Report writing
Expertise

Liz joined KKP in May 2007 as a Market Research Consultant and in a short time she has produced the 23 local authority reports generated by the survey of 30,000 Year 9 pupils attending schools in Greater Manchester and Lancashire. These evaluated trends in sporting, arts and creative and dance participation, as well as producing key lifestyle information.

Her projects have since extended to research into physical literacy and a detailed review of the Northwest economy. She has also just completed a customer and resident survey assessing the value placed on the borough's civic hall venues, for Bury MBC.

She displays an assuring balance of ability and commitment; once briefed on a project she needs little or no encouragement to deliver the brief accurately and on time. Liz understands that data analysis, is not only about results but should lead the client to be able to ask and address more interesting questions which help uncover alternative policies or strategies and spark debate.

A graduate from the University of Wales: Bangor in 2001 with a degree in Psychology, part of which gave her an appreciation of research design and analysis techniques, she previously worked in various roles in the public and charity sectors, including for the police and ambulance service.

elizabeth.dutton@kkp.co.uk


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