Emily is a marketing and PR specialist with five years practical experience gained via various roles in B2B and B2C environments across FMCG and technology industries prior to applying her expertise in the leisure sector.

Before joining KKP, she worked for Dixons Stores Group International (incorporating Currys, PC World) for three years in a variety of marketing roles covering publishing, merchandising and digital marketing. Emily's responsibilities encompassed all aspects of the marketing mix, but had a particular focus on digital. Her experience involved liaising with and building relations with external contacts and analysing, reporting and implementing changes in response to marketing outputs across an extensive range of brands.

At KKP Emily co-ordinates company marketing functions and is also responsible for the marketing of Clubmark - covering brand management, website development, digital marketing and campaign delivery.

After graduating from Lancaster University in 2006 with a 2:1 BSc Hons in Marketing and a member of the Chartered Institute of Marketing, Emily has acquired a breadth of marketing experience and is KKP's resident online marketing expert helping staff and clients implement online marketing strategies aiding activities such as e-marketing, SEO, PPC, online PR, social media and a variety of offline equivalents.